Buying Back and Reselling Naming Rights
The New York Times recently reported on the cumulation of the Lincoln Center‘s negotiations with the family of Avery Fisher to obtain the right to to rename what is currently known as Avery Fisher Hall after an as yet to be determined major donor wo will be sought as part of a major renovation capital campaign. What is particularly interesting about the story is that the Lincoln Center is “essentially paying” the family $15 million, which raises interesting tax issues and so has stimulated an interested discussion on the TaxProf list-serv. See also this TaxProf Blog post regarding a Forbes article on these issues.
More New York Times recent coverage relating to philanthropy can be found its special Giving supplement from earlier this month.
Lloyd Mayer