NYT: Nonprofits Rush to Solicit Donations via Text, but the System Is Flawed

The New York Times reports that attempts by nonprofits to capitalize on American Red Cross’s successful texting campaign to raise funds for Haiti relief efforts have run into a host of technological, marketing, and related problems.  These problems include dollar and number of donation limits imposed by mobile phone companies and a lack of awareness by the public absent the combination of a high profile charity, a heavily publicized need, and free promotion from heavy hitters such as the State Department or the NFL.  Perhaps not surprisingly, the article does not mention whether such solicitations also could run into issues with state charitable solicitation laws.

LHM