“Giving Tuesday” Attracts 7,000 Nonprofits

Today’s Chronicle of Philanthropy is reporting that more than than 7,000 nonprofits plan to band together to promote Giving Tuesday next week.  This represent’s a significant increase over last year’s 2,500 charities that participated in the event.

According to the Chronicle, companies, foundations, and other big donors are also chipping in to promote the day, which will largely rely on social media to promote giving and volunteering.  The Chronicle continues:

Even the Obama administration is urging people to give and volunteer on December 3. In the White House Blog, Jonathan Greenblatt, director of the Office of Social Innovation and Civic Participation, calls Giving Tuesday “a wonderful opportunity for a national conversation about the ability of all Americans to participate in positive action.”

The first “Giving Tuesday” was organized last year as an answer to the Black Friday and Cyber Monday shopping traditions.

VEJ